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Patrickunuby

23 Jul 2025 - 02:57 am

Extreme views can give influencers higher clicks, more audience and a more lucrative brand, Caulfield said, so the incentive is clear to steer towards those ideologies. “And the sad thing is that, the more it becomes about ideology, the harder it is to change people’s minds, because it is about belonging to a community.”
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There are strategies to counter the misinformation, though. It’s important to do it in a respectful and constructive way, even when it comes from influencers some may dismiss as “frivolous,” Caulfield said. “Pre-bunking” can also help, he added — getting out ahead of the misinformation, and making people aware of the tactics used to push it.
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For others, the focus is much more on the other platforms hosting these influencers. Hood is pushing for more clarity on climate policies, and for measures including bans on amplifying and monetizing content that clearly contradicts climate science.

He also called on regulators to take a hard look at the products and services being sold on Instagram and other platforms. “It is the Wild West,” he said.

Meta, which owns Instagram, declined to comment. The company has policies to counter misinformation, including international teams of fact checkers which evaluate climate science content. When they rate posts as false, they can reduce distribution and add warning labels, and accounts that repeatedly offend can lose the ability to advertise or monetize.

But for experts like Hood, there is simply not enough being done to tackle a problem with such alarming implications.

As the climate crisis continues to fuel more frequent and more severe extreme weather events, it is creating perfect conditions for climate denial and misinformation to flourish across these parts of the wellness community.

“The dark side of wellness has always been there. It’s just now we see it,” Simmons said.

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Patrickunuby

22 Jul 2025 - 10:49 am

Extreme views can give influencers higher clicks, more audience and a more lucrative brand, Caulfield said, so the incentive is clear to steer towards those ideologies. “And the sad thing is that, the more it becomes about ideology, the harder it is to change people’s minds, because it is about belonging to a community.”
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There are strategies to counter the misinformation, though. It’s important to do it in a respectful and constructive way, even when it comes from influencers some may dismiss as “frivolous,” Caulfield said. “Pre-bunking” can also help, he added — getting out ahead of the misinformation, and making people aware of the tactics used to push it.
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For others, the focus is much more on the other platforms hosting these influencers. Hood is pushing for more clarity on climate policies, and for measures including bans on amplifying and monetizing content that clearly contradicts climate science.

He also called on regulators to take a hard look at the products and services being sold on Instagram and other platforms. “It is the Wild West,” he said.

Meta, which owns Instagram, declined to comment. The company has policies to counter misinformation, including international teams of fact checkers which evaluate climate science content. When they rate posts as false, they can reduce distribution and add warning labels, and accounts that repeatedly offend can lose the ability to advertise or monetize.

But for experts like Hood, there is simply not enough being done to tackle a problem with such alarming implications.

As the climate crisis continues to fuel more frequent and more severe extreme weather events, it is creating perfect conditions for climate denial and misinformation to flourish across these parts of the wellness community.

“The dark side of wellness has always been there. It’s just now we see it,” Simmons said.

Claytonzen

22 Jul 2025 - 05:22 am

Cecile Simmons, a trained yoga teacher, was surprised when many of the wellness accounts she followed started posting about climate change. “It just started popping up in my feed and I thought OK, that’s interesting, now that COVID is ‘over’ they’re diversifying the narrative,” she told CNN.
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Simmons, also a researcher at the Institute for Strategic Dialogue, a UK-based think tank focused on disinformation, started digging. She pored over more than 150 wellness accounts, most of which had between 10,000 to 100,000 followers. All offered wellness advice, sold related products and promoted some form of misinformation.

The claims Simmons found were sweeping and varied, ranging from outright climate denial to attempts to undermine climate solutions by portraying them as part of a global plot for control.
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Some focused on deadly extreme weather events, saying they were orchestrated by the government, or that malign global forces were modifying the weather. Others claimed climate policies were a plot to control people’s lives, bodies and diets. A small section of new age accounts asserted that climate change was the result of a disconnection with forces in the universe.

Rejecting climate action may seem counterintuitive for wellness influencers, who often focus on nature or evoke bucolic visions of the past. But when you have insight into this world, it tracks, Simmons said.

A strong thread of individualism runs through wellness accounts, alongside a deep distrust of authorities. “They emphasize individual solutions to collective problems, and they sell wellness as a response to climate anxiety,” she said.

Many of these influencers maintain they are merely speaking truth to power. It’s a theme of @truth_crunchy_mama account, who calls herself a “truth teller.” The person who runs the account did not respond to CNN’s request for comment.

Some even say they accept the human-caused climate crisis.

Joseph Mercola, the man behind the @drmercola Instagram account, told CNN that “humans are absolutely impacting the environment and the climate.” When asked about his comments on Hawaii’s wildfires, he said he accepts the consensus that dry conditions and strong winds fueled the blaze. “It was never stated that it was definitely intentional,” he said, “although some have speculated that is a possibility.”

His climate posts are often framed in this way, not making definitive claims but rather asking questions like: Is the idea of eating insects “part of globalists’ ‘green agenda?’” Or advertising guest posts suggesting the “war on climate change” follows “the same playbook used by nefarious individuals who lust for complete power over the citizens.”

Bobbygut

21 Jul 2025 - 08:59 pm

The wellness industry, depending on how its defined, is worth anything from many billions to trillions of dollars — $5.6 trillion, according to a recent report from industry group The Global Wellness Institute.
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And it’s been decades in the making. Its modern incarnation goes back to the late 1950s, said Stephanie Alice Baker, who researches health and wellness cultures at City University in the UK. American doctor Halbert L. Dunn started to popularize the idea that health was more than simply the absence of disease; instead “peak wellness” meant also finding purpose and meaning.
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The movement gained traction around the 1970s, then with the internet, came the entrepreneurs and influencers. Wellness has now come to mean almost anything, said Baker, but at its core it revolves around ideas of individualism, self-enlightenment and distrust of institutions — a near-perfect breeding ground for conspiracy theories to flourish.
“I don’t think the culture understood how dangerous the rhetoric in wellness spaces was until the pandemic,” said Derek Beres, co-host of the podcast Conspirituality, which explores the collision between wellness and conspiracy theories. One researcher, Marc-Andre Argentino, coined the term “pastel QAnon,” to describe the soft, pleasing aesthetic used by some influencers to spread their conspiratorial worldview.

This conspiracy thinking “usually bubbles up during times of cultural confusion or tragedy,” Beres told CNN. Covid-19 provided one of these inflection points, climate change is now providing another.

Influencers crave relevance, said Callum Hood, head of research at the Center for Countering Digital Hate, and “climate change is a big relevant issue that’s in the news all the time.”

It is a short ideological leap from vaccine conspiracies to climate conspiracies, Hood told CNN: If the establishment is wrong about health, the thinking goes, then they’re also lying to you about climate change.

Misinformation expert Tim Caulfield, a professor of health law and policy at the University of Alberta, said many wellness influencers are now expected to present a basket of beliefs that the community wants to hear. “Being anti-climate change becomes part of being on that team” and a way to “turbocharge your audience,” he added.

Bobbypiopy

21 Jul 2025 - 08:47 pm

The Trump administration’s broadsides against scientific research have caused unprecedented upheaval at the National Cancer Institute, the storied federal government research hub that has spearheaded advances against the disease for decades.
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NCI, which has long benefited from enthusiastic bipartisan support, now faces an exodus of clinicians, scientists, and other staffers, some fired, others leaving in exasperation.
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After years of accelerating progress that has reduced cancer deaths by a third since the 1990s, the institute has terminated funds nationwide for research to fight the disease, expand care, and train new oncologists. “We use the word ‘drone attack’ now regularly,” one worker said of grant terminations. “It just happens from above.”

The assault could well result in a perceptible slowing of progress in the fight against cancer.

Nearly 2 million Americans are diagnosed with malignancies every year. In 2023, cancer killed more than 613,000 people, making it the second leading cause of death after heart disease. But the cancer fight has also made enormous progress. Cancer mortality in the U.S. has fallen by 34% since 1991, according to the American Cancer Society. There are roughly 18 million cancer survivors in the country.

That trend “we can very, very closely tie to the enhanced investment in cancer science by the U.S. government,” said Karen Knudsen, CEO of the Parker Institute for Cancer Immunotherapy and a globally recognized expert on prostate cancer.
This article is based on interviews with nearly two dozen current and former NCI employees, academic researchers, scientists, and patients. KFF Health News agreed not to name some government workers because they are not authorized to speak to the news media and fear retaliation.

“It’s horrible. It’s a crap show. It really, really is,” said an NCI laboratory chief who has worked at the institute for three decades. He’s lost six of the 30 people in his lab this year: four scientists, a secretary, and an administrator.